For the next two weeks, HMRC, aided by advertising agency M&C Saatchi, is using outdoor advertising, as part of its targeted campaign tackle failure to pay the right amount of tax.
HMRC has also set up a website - www.gov.uk/sortmytax - to warn people to put their tax affairs in order.
The campaign is a part of the £917 million the Government has made available to tackle tax evasion, avoidance and fraud from 2011/12, which aims to raise an additional £7 billion each year by 2014/15.
Jennie Granger, HMRC’s new Director General, Enforcement and Compliance, said: “Most people pay the right tax. Our campaign is aimed at those who don't.
“Our message to the small percentage who don't is a simple one: ‘The net is closing in. We will detect you if you haven’t put a job through the books, if you haven’t declared investment income, if you’ve hidden assets offshore or if you haven’t even registered for VAT'.
“For these people my message is: ‘please don’t fool yourself that HMRC won’t do anything – it is only a matter of time before we catch up with you.’
”If you’ve declared all your income you’ve nothing to fear. And if you know someone who isn’t paying what they should, get in touch with HMRC. It isn’t fair that you pay what you should and they don’t.
“This campaign is one part of HMRC’s broader work to tackle evasion and fraud which includes taskforces, campaigns and offshore penalties.”
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Susie Hughes © Shout99 2012