The Intellectual Property Office launched ‘IP for Business’ - a suite of five business tools which make sure firms can tap into up-to-date guidance to help manage the complex and sometimes daunting area of intellectual property rights. It will also help firms get more relevant advice from their accountants and other business advisers.
The tools are aimed at helping businesses generate value from ideas against a backdrop of poor understanding of IP rights and how they can exploit them. At the centre of the toolkit is IP Equip - a new, free interactive online training tool that helps businesses and their advisors to identify assets which may be protected by IP rights and think through the strategy for protecting them.
Roger Burt, President of the Chartered Institute of Patent Attorneys, said: “Small businesses and their advisors, if they understand it at all, generally see IP as a low priority. To engage their interest, you have to talk to them about its business benefits, not about the intricacies of intellectual property, particularly patent law. This new material does just that. It is a valuable addition to the tools already available.”
President of the Institute of Trade Mark Attorneys Catherine Wolfe sees the new package as having a clear advantage over some of the existing materials: “By focusing on the potential commercial value of IP assets these new tools make it clear to business people and their advisers that it pays to get expert help at an early stage. Having an effective IP strategy can be crucially important to business.”
Other products being launched include:
- IP Equip app which is available to download free from the Apple store iTunes and Android App store. This will give access to IP information on the go.
- IP Basics which is a range of new guides for business owners, explaining how to maximise the potential of IP
- IP Health Check which allows business owners to assess their own business for free with a tailored report to identify and value their IP.
- IP Master Class which is a popular accredited course which enables advisors to advance their knowledge.
More details on and access to the products will be available via the IPO website.
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Susie Hughes © Shout99 2013