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On demand economy drives boom for freelancers
by Susie Hughes at 16:01 24/06/15 (News on Business)
The freelancing sector is poised for a boom with one in two people working in a freelance capacity by 2020, according to a new study.
Every era brings new ways of working. With the continuing advent of modern technology and the growth of an ‘on-demand economy’, it seems that the freelancer will soon be king.

The study conducted by online freelance marketplace, PeoplePerHour has shown that the self-employed segment of the labour market in both the UK and USA is growing at a rate of 3.5 per cent per year – faster than any other sector.

Should this growth continue for the next five years, the implication is that half of the working population will be self-employed freelancers by 2020.

The growth in the freelancing sector has been assisted by the improved methods of communication through high-speed internet and the burgeoning mobile industry, meaning that independent experts in all sectors – writers, artists, public relations professionals, coders, accountants, designers – can reach a wider supply of customers, worldwide.

Although the move from employment to self-employment is closely correlated to the availability of ubiquitous and inexpensive computing power, sophisticated applications, and cloud-based services, it is also driven, in part, by a change in social habits.

We now live in an ‘on-demand’ world, where a sense of consumer entitlement has drastically transformed consumer-purchasing behaviour. An adaptable, on-demand workforce is the inevitable result.

For individuals, freelancing also brings many benefits: the ability to work hours that suit them and their family; the ability to choose work that most suits their skill set; the ability to work literally anywhere.

Over the course of the last several years traditional specialist occupations have been becoming increasingly more refined, with highly niche subcategories of traditional roles evolving.

This trend has been coined as the emergence of ‘Hyper-Specialists’, which enables firms to divide work into component parts that can then be subcontracted to hyper-specialists around the globe. With a corresponding growth in freelance labour, there has been a 75 per cent reduction in transaction costs for SMEs, allowing them to invest those savings into business development.

Peopleperhour founder Xenios Thrasyvoulou said: "The self-employed workforce is growing by the day, and On-Demand services are being required more and more. Speed and accessibility are today’s buzzwords and it’s no different when making recruitment decisions. It is literally a whole new economy in the making. It’s the future."


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Susie Hughes © Shout99 2015

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