|
Payment for 'click advertising' is dependent on the number of 'click through' from a small advertisement, usually on the right hand side of search engine like Google and Yahoo.
The Times tells the story of a small financial services company, MEM Capital, who used this system by bidding 55p each for 'key words' which would trigger these advertisments.
Initially the bills came to between £100 and £150 a month. However, just before Easter the business changed the keywords that trigger these adverts - and that was when the problems started.
Overture, the company which provides the service claimed that some of the pages submitted were blank, which meant that the payment then defaults to the highest bid for the term. So instead of paying 55p a click through, MEM Capital found itself paying around £7 for some terms.
During the Easter weekend, this ran up a total bill of £17,000.
Full article The £17,000 bill just a click away - Times
--
If you wish to comment on this article, please log in and use the Reply button below. Registering is simple and easy to do online - see 'Join Shout99'.
--
The Editor
|
