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Nowadays, a virtual shop-front on the Internet can be as valuable to a business as its actual premises. However, an alarming number of UK businesses could be risking sales revenue and stability by having their business domain names registered on their behalf by employees or third parties such as web designers. If such individuals part company with a business, as they were the legal ‘registrant’ of the domains, the business often faces the time consuming task of having to prove their legitimate right to own and control the domain names.
Steve Holford, CMO Fasthosts Internet, said; “In 2008, companies should view their domain names as valuable intellectual property. Businesses can save themselves from potential losses and disruption by ensuring that every domain is registered continually in the proprietor’s own name.
“Particularly in a challenging economic climate, third parties and employees can come and go. Whilst many business owners prefer somebody else to take care of their website, a clear distinction must be made between day-to-day administration of a company website and the legal ownership of the domains and hosting”.
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Susie Hughes © Shout99 2008
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